AFL Europe

Having been around since 1934 and at first having to deal with all the problems regarding gambling willhill.uk is a company that has seemed to just grow and grow whilst managing to keep all their loyal customers happy and giving out very competitive prices covering all the major sports and big global events.

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In the last few years William Hill has extended its empire with the acquisitions of over 600 shops from Stanley Leisure for a mighty cost of over 500 million GBP and they are now covering the whole of the UK as well as Southern Ireland and even the Isle of Man and Jersey have William Hill signs now hanging proudly on the streets.

As well as its massively successful online sports book website, willhill.uk also offers a fantastic range of online casino games, online games, online bingo and online poker to keep all kinds of gambler happy.
To help you choose willhill.uk they offer some very competitive bonuses all across the board, which include a free tenner on the sports book site, £50 free bonus on the online casino, up to a whopping £250 free on William Hill Poker and even bonuses offered on the Vegas games and Bingo but do read the terms and conditions carefully to avoid confusion like a few people I know have found to their cost.

My favourite thing about William hill.com is the experts giving out tips on William Hill radio which I think is a brilliant function and have used it before placing bets on the horses for the last couple of years just to make sure they think what I have chosen has a chance because they are very prolific in their choices.

This is a quarter page that I’ve taken from a national free newspaper called the Metro. Like many others they’re advertising their own site. To be honest this is a slightly different style to most in the fact that they’re promoting their website, but they’re not making the most of their opportunity to get the name of the website across. It is quite a basic advert that is mainly pushing popular sporting events, football, racing,etc.

This advert was taken from a sports page in the paper so it is clearly aimed more at the male audience, which is why they have used large text for the message "the biggest range of sports bets" and also a big picture of a football at the bottom. Despite this being a basic ad I think it will really grab the attention of it’s target audience, mainly because men like "basic". The word ‘exclusive’ makes the reader think they priviledged to get this offer. Also how if you place a large bet of £25 they give you a bet worth double that for free, most men would read this and already know what their bet is going to be before they even sign up! They use the bottom of the advert to make use of pushing the website.