Every year when the race diary is released for a season, there are three dates that everybody heads straight for, one of them being the Grand National, secondly is the Derby and finally is the big one, the Cheltenham Festival. Millions of pounds are bet every year during Cheltenham week with the Gold Cup on the final day being the main race in the week. This week is an absolute dream for the bookmakers and this is why you see the ones who don’t advertise as much or as big really come out of the woodwork.
This advert is for Coral and was taken from the Sun newspaper and despite being quite a small advert, they still use it well and get the message across. The main body of the advert is taken up with a list of all the odds in the big race that day which was the Smurfit Kappa Champion Hurdle. Despite all the talk being about Cheltenham, they have still used a small section of the advert to mention the UEFA Champions League match between Liverpool and Real Madrid and listed the odds available. To take advantage of the offers you can call the number shown on the ad or visit the website at the bottom.
