This next advert was taken from Britain’s biggest selling daily tabloid newspaper, The Sun. It was taken from the sports section of the paper so the aim is to obviously attract the attention of the betting audience which is of course predominantly male. This is an advert for William Hill who I personally think are the best of the industries leaders in every aspect, odds, offers, service etc. They are also pushing a fantastic offer at the minute online where if you place a bet up to the value of £25, they will give you a free bet worth DOUBLE the amount, hence the “FREE £50 BET”. The main body of the advert is taken up by two different lots of odds, the first being all the individual odds of the remaining 16 Champions League teams in order of best to worst, then the bottom half is made up of the odds on each individual team in the upcoming match in the competition. The bottom of the advert is the important bit, the number to call to make a bet and the website www.williamhill.co.uk which is where you can sign up and take advantage of what other fantastic offers and promos they have.
